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SAKARA LIFE


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SAKARA LIFE


 

THE HEALTH + WELLNESS SPACE IS A CROWDED ONE

So in 2014 when Sakara Life came to us looking to make a big impact and disrupt the space by telling a new, fresh story with their young brand, we took action immediately. 

We established a plan and voice and helped build a content trajectory that began with only the most aspirational storytelling opportunities.

Within the first six months of partnership, AZIONE helped build SAKARA into a widely known and respected brand, its Co-Founders as admired experts in the field and garnered a level of media attention that immediately separated them from the pack.

Now three years in we are family and continue to position Sakara as true leaders in the space.

A sampling of our work follows:

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modelFIT


modelFIT


BOUTIQUE FITNESS IS NOW FRONT AND CENTER

But when modelFIT launched in downtown Manhattan in 2014, they were the first to occupy the "Bowery corridor" which is now known as one of the hottest studio destinations in the city. It was important to carefully curate the brand's story from day one, and to do so, the team looked to AZIONE to spread the word to top-tier media and well-regarded influencers in a way that felt true to its Founder Vanessa Packer's unique roots in fashion and wellness--differentiating her and the studio from any other in the field.

Just a few months after the doors opened, everyone (that was supposed to be) was talking. Now with three years under our belts, modelFIT prepares to use its global notoriety to open additional studios and continue to build a game changing fitness brand. The road that helped get them there follows….

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Skullcandy


Skullcandy


SINCE 2009...

AZIONE has been working with Skullcandy to pave the way for headphones to be much more than a consumer electronic product category--they've become a fashion accessory and lifestyle staple. With thoughtful storytelling and a consistent cadence of incredible media placements and thoughtful partnerships and activations, we have transformed a niche, youth-driven lifestyle headphone company into a globally recognized audio brand. 
Here is a snapshot of some of our work:

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Soma


Soma


IT'S NO EASY TASK TO TAKE ON A CATEGORY LIKE HYDRATION...

In early 2013 Soma came to AZIONE to launch the world’s smartest, most beautiful, sustainable water filter to the world and tell their story and share about the unique product and cause through diverse media placements.
Here is a sampling of our work:

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Stance


Stance


WITH THE GOAL OF LAUNCHING A BRAND THAT MADE PEOPLE PAY ATTENTION TO SOCKS...

AZIONE unveiled Stance in 2010 and helped build them from a small California-based sock brand to a shout out in Jay-Z's Magna Carta Holy Grail album, to the launch of Women's, we've been there. Here is just a small sampling of our work to help build #sockgame into a world trending topic.

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Epicuren


Epicuren


A NATURAL BEAUTY LEADER YEAR IN AND YEAR OUT

Since 2010 AZIONE has been telling the Epicuren story through top-tier media placements and unique offline activations. Check out a sampling of our results: