But when modelFIT launched in downtown Manhattan in 2014, they were the first to occupy the "Bowery corridor" which is now known as one of the hottest studio destinations in the city. It was important to carefully curate the brand's story from day one, and to do so, the team looked to AZIONE to spread the word to top-tier media and well-regarded influencers in a way that felt true to its Founder Vanessa Packer's unique roots in fashion and wellness--differentiating her and the studio from any other in the field.

Just a few months after the doors opened, everyone (that was supposed to be) was talking. Now with three years under our belts, modelFIT prepares to use its global notoriety to open additional studios and continue to build a game changing fitness brand. The road that helped get them there follows….