Nowadays, there are seven music directors in one film. I had never heard of such a thing before. If one of our old music directors was told to share a score with others, he would have left the assignment.
There is a great analogy here with the mobile phone companies. Ten years ago they made all their money from selling handsets, and they could hardly make enough to satisfy the demand. Now everyone has a handset and the market is so competitive that we expect not to pay for replacements in most cases. Seeing this coming, companies like Nokia and Vodafone have successfully transitioned from a volume product sales model to a rich service model: their profit stream is shifting from handset sales to a lifelong relationship based on offering great services like navigation, music (of course!) and personal organisation.
If there is no music in a store it creates the atmosphere of a library or a funeral. Retailers have needed a solution to liven up their locations and MUZAK provided that. Where MUZAK went wrong was they stayed behind the technilogical 8 ball. They allowed others to create and innovate music delivery technology and then MUZAK would implement the new technology (if they could afford it) to deliver their product to their customers. Their overhead for satellite services and other delivery methods has contributed greatly to their downfall. 59ce067264